Splendid spoon meal delivery food packaging design1

A plant-based meal makeover

SPLENDID SPOON

Splendid Spoon delivers ready-made meals and smoothies direct to consumers across the nation. They’ve taken classic, craveable meals and have given them a plant-based spin.

The brand approached us to redesign the meal packaging that had gotten away from their original vision. We took a step back to better align the visuals to their strategy, and delivered whimsical packaging that looks delicious, and celebrates the plant-based meal’s clean and vibrant ingredients.

services
FOOD PACKAGING DESIGN
LINE EXTENSION DESIGN
CUSTOM ILLUSTRATION
Splendid spoon meal delivery food packaging design3

The packaging design leans heavily into the brand’s value of always remaining transparent about what goes into each meal and smoothie they craft. We designed fun ingredient illustrations that dance around on the clear ready-to-heat soup and grain bowls, which allows customers to see the vibrant food inside.

The packaging is playful, but the architecture delivers a clear hierarchy of communication so anyone can grab the meal they are looking for quickly.

Splendid spoon meal delivery food packaging design4
Splendid spoon meal delivery food packaging design5
Splendid spoon meal delivery food packaging design6
Splendid spoon meal delivery food packaging design2
Splendid spoon meal delivery food packaging design7

Feel good food

Crafting a delicious healthy meal is a form of art, and Splendid Spoon wants their food to power your feel-good moments.

The boxes we designed for the noodles and dish line extension further display our custom branded ingredient illustrations and the box layouts in turn are full of movement, feel artistic, and peak excitement as a customer opens to experience their first bite.

Splendid spoon meal delivery food packaging design8
Splendid spoon meal delivery food packaging design9

Plant-based meals you'll love

100% Plants, 100% Delicious, 0% Prep
SUBSTRATE
PLASTIC
SILKSCREEN
CARDBOARD CARTON

SECTOR
FOOD & BEVERAGE
DIRECT TO CONSUMER
MEAL DELIVERY

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