Branding mom-made health supplements
UPSPRING
From babymaking to breastfeeding, Upspring has got you. They believe moms are the future (literally), and their mission is to support every stage of momhood; whether you’re trying to conceive or just thinking about it, pregnant, postpartum, or breastfeeding.
We partnered with the health supplement brand to help launch Upspring’s sub-brand u by Upspring with a select set of products. The goal – to deliver branding and packaging that is modern with a dash of playfulness, and speaks to consumers in a supportive voice on their fertility journey, giving mom one less thing to worry about.
services
SUB-BRAND NAMING
NOMENCLATURE
BRAND VOICE KIT
TAGLINE DEVELOPMENT
SUB-BRAND IDENTITY
PACKAGING DESIGN, SUPPLEMENTS
MAILER UNBOXING
We designed and delivered a select set of products for Upspring, including preconception egg quality supplement capsules, a fertility boosting uterine support drink mix, and water enhancing drink mixes for any stage of momhood.
The color palette is punchy, yet soft and feminine. Simple shapes are used to visually categorize and differentiate different product types by function in the new brand and sub-brand identity system. Minimal and clean supplement packaging design allows for the copywriting and messaging to communicate quickly and the clean no-fuss layout keeps things modern and discreet.
Wellness for moms
The supplement industry can be overwhelming. With so many choices in stores and online, consumers are feeling skeptical around how to pick the right supplements and know they can trust the quality and promised results.
We developed Upspring’s brand voice kit to be centered around supporting moms. With smart, down to earth branding and packaging design the brand established itself as a go-to trustworthy resource for any stage of momhood.
