Embracing the brand’s transparency, knowledge, and passion, we developed a brand voice that positions the company to feel and sound like a real person, not a large faceless corporation; the reinvented voice is more approachable, warm, and human, better reflecting their company.

The logo design celebrates Kanan’s delivery process and HQ, and pairs with large playful circular spans of color, reminiscent of pockets in a delicious airy baked bread. The color palette nods at a Californian sky, and the simplicity of the packaging architecture delivers information quickly and efficiently on a transparent bag where the beautiful textures of the breads are on display.