Bringing first-to-market snacks to the frozen aisle
LOLLY'S FROZEN GRAPES
Lolly’s Frozen Grapes was started by two moms in Southern California on a mission to reimagine sweet snacking. Lolly's freezes grapes that are dipped in premium dark chocolate, and covers them with delicious toppings, delivering a healthier "finger food" to satisfy anyone's sweet tooth.
The brand strategy is centered around care and the products' ingredient quality, and the brand identity and packaging design evokes a feel-good experience, enabling families across the nation to share this addictive, but healthier indulgent treat with those they love.
BRAND IDENTITY SYSTEM
Lolly's Frozen Grapes' simple tagline says it all. Pop. Share. Love. We designed a hand-lettered logotype with a playful attitude using subtly hand drawn qualities that evoke warmth, care, and craft. The logo design wraps the product photography on each pint, using a lot of negative space that brings a simple sophistication to the packaging design system.
The colors are inviting and approachable, which allows the frozen chocolate grape's photography to stand out on the pints and draw interest to something new for shopper's that are quickly passing by and overloaded with a lot of frozen treat options. The packaging design feels delicious and treat-worthy yet evokes transparency which nods to the grape's clean ingredients.
Quickly after the brand identity and packaging launched, Lolly’s Frozen Grapes were accepted into all Erewhon Market locations as part of an exclusive pilot launch around greater Los Angeles.
The grapes are also sold in select Lassens Natural Foods, and you can expect to see the brand's expansion plans soon to come.
POP. SHARE. LOVE.
Made by moms, women-owned
Organic, Vegan, Gluten-Free