Helping small batch go big
SWEETDRAGON BAKING CO.
Sweetdragon is beloved for their delicious and exotic baked goods and their unique spin on a boldly flavored retail line of addictive brittles and candies. With products like black sesame and serrano peanut brittle, we knew the brand needed to celebrate their adventurous, unexpected flavor combinations on bolder packaging design.
We partnered with the Bay area brand to redesign and deliver a brand identity as bold as their creations that could take on and satisfy any dragon-sized sweet tooth.
Statement flavors and a strong personality calls for bright bold branding and packaging design. We used their striking signature color red across the entire line of candy brittle with dragon-inspired tone-on-tone patterns. The result is a box that grabs attention and has a strong brand blocking effect on-shelf, so buyers can immediately find Sweetdragon while shopping.
Our art direction and execution of the food and product photography showcases the packaging boxes, highlights the gorgeous brittle texture on package, and radiates the fun of trying this unique treat.
Sweet Sweet Results
Sweetdragon's brittles are sold in various Whole Foods Markets and you can also find their unique pies and brittles at farmer's markets and regional stores. Summon brittle to your door from online retailers GoodEggs.com, and Sunbasket.com nationwide.
Their brittle is a winner of the Good Food Awards show, and with a flavor like Day at the Ballpark it should come as no surprise that you can find their brittle and fried apple pie at Municipal Stadium in San Jose California, home of the San Jose Giants.
photography, teri lyn fisher
"I’d never heard of a vision board and didn’t want to do it, but luckily Design Womb insisted on their process, and now look at my beautiful boxes!”Hway-ling | Sweet Dragon Baking Co. – Owner
The Dieline, 2018 Design Feature