For the brand's initial launch we delivered packaging design that is as simple as the ingredients inside each product, keeping the label minimal and typographic in order to visually grab attention and become what is now a very popular stand-out item in the sugar aisle. The utilitarian creative approach encouraged shoppers to get creative with the sweetener in their kitchen, and supporting iconography explains the versatility and the possibilities.

As the brand grew and extended their product offering, they launched a pomegranate syrup, date sugar, and their coveted line of date-sweetened chocolate chips. The date sugar and chocolate chip packaging design brings a nibble of California sun into your kitchen, and they are guaranteed to be your new favorite pantry items. With these new products came a design evolution celebrating the source of their flavor and high quality ingredients through the addition of playful illustrations with each their own sweet California twist.

Just Date's products have been featured in Bon Appetit, New York Times, Forbes, The Wall Street Journal, and have even been spotted in Gwyneth Paltrow's kitchen for Goop. Their beautiful Instagram feed is also worth a visit, full of drool-worthy food photography and delicious recipes, and if that's not satisfying enough you can pick up a copy of The California Date Cookbook, a collaboration between Just Date & Rancho Meladuco Date Farm.