Helping a baby food brand shape the future
WHITE LEAF PROVISIONS
White Leaf Provisions makes biodynamic and regeneratively farmed organic baby food that feeds our future and heals the planet that kids will inherit. The brand strategy is rooted in purity and transparency, alongside mindful sustainable living.
We partnered with the South Carolina-based brand to redesign and launch their line of baby foods, apple sauces, and an ever-growing list of better-for-you products. The goal – to launch branding and packaging that is modern, evokes care and quality, while standing out in a saturated space in the store.
BRAND IDENTITY SYSTEM
LINE EXTENSION DESIGN
PRINT & TRADESHOW COLLATERAL
We created the White Leaf identity with equal parts farm-fresh and modern utility. Keeping the packaging design natural, clean, and shielding away from anything artificial communicates the brand's core values visually and quickly on shelf. The color palette is inspired from the plants the food is created from, and their vibrancy is balanced with clean white and artistic patterns resulting in classic, yet playful sophistication.
We developed unique and custom hand-painted fruits and vegetable watercolor illustrations that were some of the first of its style to land in the baby food aisle. These playful signature details showcase the delicious nature of the food's source and reflect their mission to bring bright and clean organics with honesty, ease, and convenience back into our daily lives.
If it's still in stock, you will find our biodynamic baby food packaging design on the shelves of Whole Foods Markets across the nation, inside Eataly's marketplaces, Mollie Stone's, Ralph's, and regional grocers. White Leaf is also sold on popular online retailers including Thrive Market, Amazon.com, Good Eggs, and Patagonia + Provisions.
White Leaf Provisions' baby foods and apple sauces are winners of New Hope Network's Nexty Award at Natural Products Expo East back-to-back years and are also winners and finalists of the NCW Eco Excellence Award.
Demeter Certified Biodynamic & USDA Organic Baby food
"Hands down the best decision we have made in the business to date. From the hand-drawn custom logo and custom watercolors, to the hand-carved linoleum press printed dots, Design Womb has made our first-to-market products stand out in the marketplace. The team is an asset to your brand."Meghan | White Leaf Provisions – Owner
The Dieline, World Brand Design Society, Design Features