Bringing snacking back to basic

BASIC BITS

Basic Bits is a Miami Beach startup that is bringing nutrition back to basics by combining whole, high quality ingredients into craveable raw snack balls that are so good, you’ll forget they’re healthy.

Basic Bits’ mission is clear, to simplify healthy snacking. We built the brand’s strategy, visual identity, and voice around bold simplicity. We used striking color, and simple but bold key messaging that grabs the attention of shoppers quickly.

SERVICES
NAMING
TAGLINE DEVELOPMENT
BRAND VOICE
KEY MESSAGING
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
E-COMMERCE WEBSITE DESIGN & DEVELOPMENT
ART DIRECTION
PHOTOGRAPHY
  • Basic bits snack ball brand identity food packaging design6
  • Basic bits snack ball brand identity food packaging design7
  • Basic bits snack ball brand identity food packaging design5
  • Basic bits snack ball brand identity food packaging design12

We developed a visual identity that’s simple and clear, and the packaging design's no fuss attitude tells you exactly what you are about to eat on the front of each bag. The choice to initially launch with a basic primary color palette further enhances our “back to basics” strategy. A secondary color palette was introduced later for the brand's functional probiotic snack ball extension line.

We also produced, art directed, and executed the brand’s product photography, which uses bold graphic layouts paired with vibrant color, telling a very clear visual story about the simple ingredients in each flavor.

Basic bits snack ball brand identity food packaging design18
Basic bits snack ball brand identity food packaging design9
Basic bits snack ball brand identity food packaging design10
Basic bits snack ball brand identity food packaging design11

Small Batch Packaging

Like many food startups we work with, Basic Bits' founder was new to the food business industry. Design Womb helped pave the way forward in many uncharted territories, including group consulting with our team, and our favorite go-to industry retail ready expert from our trusted network of resources.

The startup's founder also wanted professional printed packaging at launch, while rolling out limited quantities for each of its SKUS. We sourced and established the right print vendors for smaller minimum order quantities, to help fill in gaps while the brand initially launched without compromising beautiful packaging design.

PHOTOGRAPHY, Teri Lyn Fisher
  • Basic bits snack ball brand identity food packaging design16
  • Basic bits snack ball brand identity food packaging design14
  • Basic bits snack ball brand identity food packaging design13
  • Basic bits snack ball brand identity food packaging design12
  • Basic bits snack ball brand identity food packaging design17
Basic bits snack ball brand identity food packaging design website 20
Basic bits snack ball brand identity food packaging design15
Basic bits snack ball brand identity food packaging design19

Cheat on junk food

SUBSTRATE
Flexible Packaging
Stand Up Pouch

SECTOR
Food & Beverage
Snacks: Raw Snack Ball
Wellness
Consumer Packaged Goods (CPG)

Recent Work Work Gallery