Putting healthy pops into packaging design that's hot

ITSAPOP FROZEN POPS

Itsapop was born when a seasoned chef with a sweet tooth and a big personality saw a growing need for delicious, anti-inflammatory foods for her clients. Combine that with the romantic hot summers of Chicago, and the demand for these healthier frozen treats took off, leaving the women-led brand's bicycle pop cart peddling fast to keep up.

Elevating what was already a yummy, successful treat came with a brand identity redesign, a new name, a stronger brand voice, and a core key messaging library full of fun, quirk, and undeniable attitude on new packaging design.

SERVICES

NAMING
BRAND VOICE & POSITIONING
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
BRAND GUIDELINES

Itsapop frozen pops branding identity packaging design7

Itsapop's design supports the strategy of balancing function with beauty and celebrates the joy of eating a refreshing frozen pop on a hot summer day. The playful design is undeniably attention-grabbing with a quirky whimsical color palette, infused with a freshness and practicality like no other in it's category.

For the gourmet, guilt-free pops we designed a custom box structure to allow retailers to display the brand's products with a long or short "front side" facing consumers. The food photography paired with the two-dimensional textured modern graphic design delivers a captivating box that breaks through the clutter in an often overly saturated frozen area in any retail store. The packaging design also delivers an exciting shelf-blocking experience luring shoppers closer in to learn more.

Itsapop frozen pops branding identity packaging design5

Itsapop frozen pops branding identity packaging design9

Stand-out Messaging

The brand is fun and approachable, but also values the beauty of simplicity. It's healthy, it's a cold frozen treat, it's delicious, and it's guilt-free. The messaging was centered around these pillars, while bringing a sense of humor and edgy attitude into the ice cream and popsicle aisle.