Super-powered organic almond nut butter
Imagine a nut butter that is made with only the best organic ingredients, that is fueled with a not-so-secret superpower. Meet, Au'some Foods, the brand that crafts delicious, high quality almond butters packed with the superfood power of argan oil – commonly known as liquid gold.
Our strategy was to conquer the competition by celebrating the power in the product visually through superhero-inspired graphics that are unique to the market, turn heads, and celebrate the natural beauty and textures of each nut butter.
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
The brand identity builds on this idea through the use of bold, powerful waves and gold metallic foil nodding to the "liquid gold" that's inside. The food's packaging design uses clever color blocking and negative space to capture a wave of product that peeks through carefully designed transparent areas.
In the end we helped Au'some Foods create and launch their brand for the first time, and delivered a complete branding kit, including their logo design, branded iconography, and stand-out packaging. Everything from the branding and visual identity to product photography is rooted in the brand strategy and what makes it unique in the market – highlighting the argon oil and its superfood benefits, as well as the products stellar taste, and the simplicity and quality of its ingredients.
Au is the chemical symbol for gold. It represents argan oil and the brand's gold standard.
We pulled swanky art direction into product photography to express the quality behind the power-packed product with highly stylized jars with food, and vibrant colors next to liquid waves. We also created a bespoke set of nutrition call-out icons and developed colors that identified each products' core sweetener type to break through clutter and quickly capture the attention of shoppers and retailers.
photography, teri lyn fisher
GDUSA American Graphic Design Awards, 2018 Packaging Design Winner