The brand identity builds on this idea through the use of bold, powerful waves and gold metallic foil nodding to the "liquid gold" that's inside. The food's packaging design uses clever color blocking and negative space to capture a wave of product that peeks through carefully designed transparent areas.

In the end we helped Au'some Foods create and launch their brand for the first time, and delivered a complete branding kit, including their logo design, branded iconography, and stand-out packaging. Everything from the branding and visual identity to product photography is rooted in the brand strategy and what makes it unique in the market – highlighting the argon oil and its superfood benefits, as well as the products stellar taste, and the simplicity and quality of its ingredients.

Au is the chemical symbol for gold. It represents argan oil and the brand's gold standard.