An obscenely good cookie launch
MF Kookies swears their cookies are incredible. They bake them fresh and freeze them, so you can have homemade cookies anytime, because the best homemade cookies are the ones you don't have to make.
Our brand strategy pairs compelling and humorous copywriting with playful illustrative cookie packaging design, showcasing the cookie Mom and founder of this mother f*#@ing brand. The results are undeniably attention-grabbing on a retail shelf and online.
BRAND VOICE & POSITIONING
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
E-COMMERCE WEB DESIGN & DEVELOPMENT
The cookie brand's identity showcases the MF of MF Kookies, founder and mother, Maryfran, in a playful yet chic illustration that is memorable and lures you in provoking laughter and curiosity.
We designed and developed a custom sleeve for the single servings, as well as a hinging half dozen custom box for easy shipping and storage in a freezer. The brand's color system is rooted in flavor-inspired tones, with a bright accent for each delicious cookie recipe.
Cookies are a 24/7 thing
Let's face it, sometimes we all just need a cookie from mom. If your mom is busy, MF has you covered. You’ve tried the rest now it's time to try the Mother F*#@ing best.
You can have MF Kookies delivered to your door on the e-commerce website we designed. You can also find these cookies in select local retailers in the Midwest and Chicago area.
Wash your mouth out with a cookieMF KOOKIES
Taste like we give a F*#@MF KOOKIES
Made by mom just not yoursMF KOOKIES
Best cookies ever we swearMF KOOKIES
"I want to buy my own cookies."Maryfran | MF Kookies – Founder & CEO
Made by mom just not yours