Brightening food dressing
Farmhouse Lab makes vibrant small-batch dressings, consciously sourced and handcrafted in California. The challenge: redesign a cpg pantry product that brightens everything it touches while emphasizing the high-quality ingredients and versatility of each dressing.
Our team partnered with the growing Bay Area brand for a branding and packaging redesign, as well as reimagining the brand voice and copywriting. We crafted a launch that evokes approachability and warmth and craft quality. The results are vibrant and look gorgeous on your kitchen counter.
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
The new packaging design matched what’s in the bottle: Simple, high-quality, and imaginative recipes. We paired hand drawn illustrated elements with clean, modern layouts that emphasizes the premium nature of the dressings. The brand’s new voice became fresher, more fun, energetic, and encouraging, befitting of a brand that packs so much good into a little bottle.
Crafted in California
You can find these real food dressings in an array of stores across the nation and online. They also make many appearances in California's popular retailers in the Bay Area, Santa Barbara, Lake Tahoe, and Napa Valley regions.
Be sure to check out the brand's Instagram feed for mouth-watering recipes and food photography, especially if you have them delivered to your door inside your next Good Eggs delivery – a very popular and specially curated online retailer delivering only the best of California food.
"Working with Design Womb was extremely exciting and fun. Their creative team is very enthusiastic and had the capability of identifying my brand’s voice and transforming it into the perfect design for a product."DANIELA | FOUNDER & OWNER - FARMHOUSE LAB