Branding a Bay Area fast casual restaurant

We had the awesome opportunity to makeover Cholita Linda, a Bay Area favorite fast casual restaurant. Cholita Linda crafts food you dream about and they want every meal to feel like a vacation.

Included on lists like The Big Eat Oakland: 50 Things to Taste Before You Die, we couldn't resist. We rebranded their brick-and-mortar locations, helped launch a new website, developed memorable to go packaging, and branded Cholita’s line of house made hot sauces and agua frescas. Vivid, warm, and a little tropical – the branding delivers vacation vibes to locals without having to leave town.

View the work.