Bringing incredible coffee to big box stores and beyond

MT. COMFORT COFFEE

Big box stores with larger audiences often offer a lot of bad coffee design, but Mt. Comfort Coffee believes that everyone should be able to drink great coffee that still feels special. Their premium single-origin beans are delicious, fresh, and highly affordable.

Mt. Comfort's whimsical, cozy, and patterned packaging design captures attention online and on a retail shelf as much as any specialty coffee brand. The brand identity evokes warmth and invites customers to pick a bag up to discover more details as they get closer.

SERVICES

BRAND IDENTITY SYSTEM
PACKAGING DESIGN
ILLUSTRATION
ART DIRECTION
PHOTOGRAPHY
SHOPIFY E-COMMERCE WEBSITE DESIGN & DEVELOPMENT

We crafted a hand drawn logo with sloping perfectly imperfect textured typography, paired with a set of custom artistic illustrations inspired by the wilderness, coffee, and adventure. The illustrations were used to create a unique and exclusive branded repeat pattern that pairs with bright or earthy colored patches showcasing each coffee's details, encouraging consumers to discover better coffee.

Mt comfort coffee branding packaging design9

Mt comfort coffee branding packaging design10

Mt comfort coffee branding packaging design11

Mt comfort coffee branding packaging design12

Growing Results

Mt. Comfort Coffee’s mission of bringing great coffee to the masses has rapidly become a success. Their coffee is stocked at retailers large and small across the country, including Costco, Walmart, Sam’s Club, and Amazon.com. Customers can also shop and subscribe to their coffee on their direct-to-consumer Shopify e-commerce website.