Incredible fine cheese
Forever Cheese is a trusted authority in the specialty cheese world and the leading importer of fine artisan cheese from the Mediterranean. Their philosophy– put passion behind everything, from finding the best products to celebrating those who make them.
After the strategic redesign we launched for the Mitica brand, it was time to begin redesigning and updating the cheese category, starting with an array of soft sheep and goat cheeses. The new cheese packaging design takes a leap within the core Mitica branding system, while introducing a playful and impactful design to cheese counters across the country.
FOOD PACKAGING DESIGN
We designed updated labels for the creamy sheep and goat cheeses that feature custom illustrations that are whimsical and memorable, yet bold enough to cut through the cutter in a crowded cheese counter in retail stores. The new design is rooted in the core Mitica brand identity system, but takes a few typographical and stylistic leaps to give these specific cheese offerings a bright and sweet personality of their own.
Experience your new favorite cheese
25 years of relentless passion in every bite.
We worked carefully with the Mitica and Forever Cheese team to design a vibrant label for the wooly wooly soft sheep's milk cheese collection, a few of which are exclusive products for Whole Foods Market.
Forever Cheese, Mitica