With Mitica and Forever Cheese products landing in a wide array of categories including cheese, nuts, specialty cakes and crackers, to name a few, it was important to build a packaging architecture with clear and simple information hierarchy that communicates to customers quickly.

We crafted strategic new branding with a look that enhances their brand recognition as a trusted authority in the specialty world, and can be spotted and recognized as a go-to household favorite by customers shopping in stores across the country.

We designed a custom wordmark that is bold and arresting. The new design feels fresh, while still being rooted in the authentic feel of extraordinary artisan treats from Europe. The primary color palette is inspired by the beauty of the Mediterranean and each category or specific offering establishes a secondary hierarchy of color and information that feels delicious and distinguishes flavors.

The brand's voice is rooted in passion and authenticity which encourages its audience to trust the well-traveled team in their great taste and expertise in bringing you only the best specialty products crafted in Europe. Every product Forever Cheese produces has a story, and their Mitica products are meant to bring joy and fun to their customers.