Branding a nationwide legend

Forever Cheese is an integral part of today's market, and the leading importer of artisan cheese and accompaniments from the Mediterranean. For over 25 years they have put passion behind incredible foods and their Mitica brand is a coveted nationwide household name.

We partnered with the brand on its strategic redesign to celebrate their 20th anniversary. We clarified the brand's positioning, voice, and designed a modern and timeless brand identity. We tackled packaging design for a long list of Mitica products across a variety of categories to create a cohesive, recognizable look. The result is sophisticated, yet approachable branding that’s as memorable as their food.

services
BRAND VOICE
BRAND POSITIONING
BRANDING REDESIGN
BRAND IDENTITY
FOOD PACKAGING DESIGN
ART DIRECTION
PHOTOGRAPHY
Mitica forever cheese branding packaging design6
  • Mitica forever cheese branding packaging design7
  • Mitica forever cheese branding packaging design8
  • Mitica forever cheese branding packaging design9
  • Mitica forever cheese branding packaging design11
  • Mitica forever cheese branding packaging design10

With Mitica and Forever Cheese products landing in a wide array of categories including cheese, nuts, specialty cakes and crackers, to name a few, it was important to build a packaging architecture with clear and simple information hierarchy that communicates to customers quickly.

We crafted strategic new branding with a look that enhances their brand recognition as a trusted authority in the specialty world, and can be spotted and recognized as a go-to household favorite by customers shopping in stores across the country.

Mitica forever cheese branding packaging design12
  • Mitica forever cheese branding packaging design13
  • Mitica forever cheese branding packaging design14
  • Mitica forever cheese branding packaging design15
  • Mitica forever cheese branding packaging design16
  • Mitica forever cheese branding packaging design17
  • Mitica forever cheese branding packaging design18

We designed a custom wordmark that is bold and arresting. The new design feels fresh, while still being rooted in the authentic feel of extraordinary artisan treats from Europe. The primary color palette is inspired by the beauty of the Mediterranean and each category or specific offering establishes a secondary hierarchy of color and information that feels delicious and distinguishes flavors.

Mitica forever cheese branding packaging design19
Mitica forever cheese branding packaging design20
Mitica forever cheese branding packaging design21
Mitica forever cheese branding packaging design22

Award-winning Foods

Forever Cheese’s fantastic array of Mitica products have continued to grow, cementing themselves as the first name in Mediterranean artisan foods. Their products can be found in retail and online stores throughout the U.S. including popular retailers nationwide such as Whole Foods Market, Mollie Stone’s, Eataly, Kroger, and on the shelves of extraordinary specialty shops.

The nut packaging design has also been spotted on set and in the hands of Sarah Jessica Parker playing Carrie Bradshaw on HBO's Sex in the City reboot, And Just Like That.

Mitica forever cheese branding packaging design23

The brand's voice is rooted in passion and authenticity which encourages its audience to trust the well-traveled team in their great taste and expertise in bringing you only the best specialty products crafted in Europe. Every product Forever Cheese produces has a story, and their Mitica products are meant to bring joy and fun to their customers.

Mitica forever cheese branding packaging design25
Mitica forever cheese branding packaging design24

key messaging

  • We take perfection and coat it in chocolate

    mitica – forever cheese
  • If it's not incredible, it's not Mitica

    mitica – forever cheese
  • We're not just nuts, we're also crackers, chocolate, and cheese

    mitica – forever cheese
  • Great taste is our secret ingredient

    mitica – forever cheese
Mitica forever cheese branding packaging design26
  • Mitica forever cheese branding packaging design27
  • Mitica forever cheese branding packaging design28
  • Mitica forever cheese branding packaging design29
  • Mitica forever cheese branding packaging design30
  • Mitica forever cheese branding packaging design31
  • “We have been working with Design Womb for five years, and the work the team has done allowed us to reach new levels of sales and visibility. Our rebrand has made us a household name in specialty stores and major retailers alike."

    MITICA | FOREVER CHEESE
  • "Working with Design Womb is a joy – they are incredibly organized, creative, and thoughtful. We’re grateful for our partnership!”

    MITICA | FOREVER CHEESE
Mitica forever cheese branding packaging design32
Mitica forever cheese branding packaging design33

If it's not incredible, it's not Mitica

– Forever Cheese

SUBSTRATE
PAPERBOARD
CUSTOM SLEEVE
CUSTOM BOX
FLEXIBLE PACKAGING;
STAND UP POUCH,
PAPER BAG
PLASTIC TUB
GLASS
LABEL

SECTOR
FOOD & BEVERAGE PANTRY:
SPECIALTY; NUTS, CRACKERS, SWEETS, CAKES, CHEESE, HONEY, JAM, CHOCOLATE, FRUITS CONSUMER PACKAGED GOODS (CPG)