Guju indian sauce branding food packaging design1

Think outside the sauce

GUJU KITCHEN

Get ready to embrace your saucy side. This woman-owned brand started with a simple mission: to make at-home meal prep easier, bring people together, and infuse delicious Indian flavors into everyday ingredients and dishes in your kitchen.

We helped the Southern California-based start-up turn their dream into a retail ready product with an elegant brand identity and vibrant packaging design that invites anyone to grab a jar and get creative in their kitchen. After all, there's no wrong way to sauce.

services
BRAND LAUNCH
NAMING
BRAND VOICE KIT
TAGLINE DEVELOPMENT
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
PHOTOGRAPHY
ART DIRECTION
SHOPIFY E-COMMERCE WEBSITE
DESIGN & DEVELOPMENT
SALES COLLATERAL
Guju indian sauce branding food packaging design2

We developed the name Guju from Gujarat, India, where the founder started her journey. The key messaging is playful and encourages creativity and cooking, aiming to bring people together through food. It quickly invites consumers to grab a sauce and imagine the possibilities as they are shopping.

Guju's brand identity is colorful and bold allowing the versatility and vibrancy of each sauce inside of a clear jar to shine. The modern aesthetic of the packaging design is rich, vibrant, and saucy. The hand drawn logo and lettering is equal parts sassy and elegant. The bright minimalistic label design delivers a strong shelf blocking impact on any retail shelf.

  • Guju indian sauce branding food packaging design3
Guju indian sauce branding food packaging design4
Guju indian sauce branding food packaging design5
Guju indian sauce branding food packaging design6

Saucy Brand Strategy

We art directed and executed the brand's bright and airy lifestyle food photography that balances with colorful and imaginative product photography. Both tell a playful visual story on Guju's website, their social media feed, and in the brand's printed sales collateral.

Grab a sauce on their e-commerce website which we helped launch, or add some tikka masala to your cart on Amazon.com, shipping nationwide.

PHOTOGRAPHY BY ERIN SCOTT
Guju indian sauce branding food packaging design7
Guju indian sauce branding food packaging design8
Guju indian sauce branding food packaging design9
Guju indian sauce branding food packaging design10

Accolades

Graphic Design USA (GDUSA), American Graphic Design Awards, 2022 Award Winner

SUBSTRATE
GLASS JAR
PAPER LABEL
SECTOR
FOOD & BEVERAGE
PANTRY: SAUCE
CONSUMER PACKAGED GOODS (CPG)

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