A Very Happi cannabis packaging design launch

Just enough chill with zero hangover?
What's not to be happy about.

In the competitive world of cannabis, standing out from the crowd is crucial for a brand's success. While an effective way for a cannabis brand to differentiate itself is through modern and colorful packaging design, Happi's low dose, ready-to-drink was also Michigan's first-to-market cannabis infused sparkling water which is now sweeping the nation region by region.

We partnered with the cannabis startup to launch their cannabis brand. We delivered an energetic brand identity with playful illustrations on bright colors. The brand's signature wrap-around illustrated pattern celebrates women, their core launch target consumer, and evokes the spirit of recreation and joy.

Read more about the cannabis project.