Launching luxury cannabis
Thesis is a luxury cannabis collaboration of like-minded partners dedicated to crafting the highest quality cannabis on the planet for the benefit of their customers and community.
We partnered with the company to launch its core brand strategy, approaching the cannabis brand like a lifestyle wellness brand rooted in two simple things: quality cannabis and everyday luxury. The results are a brand identity that provokes curiosity across a custom website and beautiful flagship interior design, cannabis packaging design with an inviting bubblegum color palette, and a brand voice kit, rooted in science and pleasure.
CANNABIS PACKAGING DESIGN
SWAG & APPAREL
ENVIRONMENTAL & SIGNAGE DESIGN
We designed a flexible brand identity system and the cannabis packaging design and product line up is split into three main categories: Ready to Play, Ready to Heal, and Ready to Chill. These offerings give customers an easy way to shop by time of day or mood. The bespoke website design was crafted to act as an extension of the store, where upon visiting it’s like taking a step into the digital space where customers will place online orders to have them ready for pick up or delivery in available territories.
Images of unidentifiable people are mixed with soft, yet edgy colors and a branded graphic pattern to peak curiosity and establish a memorable visual. The iconography making up the pattern is also used to visually categorize the different types of cannabis and flower offerings.
Beyond Cannabis Packaging
After defining the strategy and delivering the brand identity, cannabis packaging design, and branded swag, our team worked closely with the brand and their architectural team on the interior environmental and signage design.
We also played a consulting and design role providing input and conceptual design for the brand’s structural and material exterior design for Thesis’ flagship location and flower bar.