Ovello salami sonoma california branding food packaging design11

Branding an Italian salumeria

Michelin starred chef, Andrea Marino moved from Barbaresco Italy to Sonoma California’s wine country to pursue his passion for creating exquisite artisan salumi and Italian baking. His delicious creations at Ovello transport you to Italy and offer Michelin quality in a friendly neighborhood atmosphere.

We partnered with the brand to deliver a light-hearted brand voice, and a beautiful brand identity and food packaging design system that celebrates Ovello’s award-winning Italian craft and quality ingredients.

services
BRAND STRATEGY
BRAND VOICE & POSITIONING
TAGLINE
BRAND IDENTITY
PACKAGING DESIGN
ART DIRECTION
PHOTOGRAPHY
Ovello salami sonoma california branding food packaging design1
  • Ovello salami sonoma california branding food packaging design2
  • Ovello salami sonoma california branding food packaging design4
  • Ovello salami sonoma california branding food packaging design3
  • Ovello salami sonoma california branding food packaging design5
Ovello salami sonoma california branding food packaging design12

Cured meats come with a lot of repetition and masculinity when it comes to branding and packaging design, so when we partnered with the brand, our goal was to develop branding and food packaging design that stands out in this space.

The simple utilitarian wordmark and gold foil pairs with whimsical patterns on salmui wraps. The repeat custom illustrations take cues from the textures found in cured meats, Italian landscapes, and Ovello's carefully sourced flavorful ingredients. The color palette is rich and approachable, and the end result is a packaging design and brand system that oozes warm sophistication.

Ovello salami sonoma california branding food packaging design8
Ovello salami sonoma california branding food packaging design14
Ovello salami sonoma california branding food packaging design10
  • Ovello salami sonoma california branding food packaging design6
Ovello salami sonoma california branding food packaging design16

The Art of Salumi

In addition to its artisan salumi, Ovello’s mercato offers a menu of house-baked goods, pastas, sauces, and specialty pantry items. We designed a flexible labeling system that allows the Chef to label his daily or weekly creations, while keeping the visual identity consistent.

The salumeria also curates products they admire at their in-store shop, bringing customers pantry items sourced from around the San Francisco Bay Area from select artisan producers as well as carefully selected items imported from Italy.

Ovello salami sonoma california branding food packaging design9
Ovello salami sonoma california branding food packaging design13

key messaging

  • A taste that transports you

    Ovello
  • Close your eyes and you're in Italy

    Ovello
  • Ciao, Sonoma

    Ovello
  • We're good at finding delicious

    Ovello
  • Ovello salami sonoma california branding food packaging design7

A Michelin Star in Italy, a passion for excellence in Sonoma

SUBSTRATE
PAPER LABEL
PAPER WRAP
PAPERBOARD SLEEVE

SECTOR
FOOD & BEVERAGE
MEAT: CURED, CHARCUTERIE
CONSUMER PACKAGED GOODS (CPG)