The fungi kingdom, unleashed
FAR WEST FUNGI – SAN FRANCISCO BAY AREA
Far West Fungi has been growing, foraging, and selling the finest organic mushrooms in the San Francisco Bay Area since 1982. For over four decades, their dried mushroom line has been a staple for home cooks, professional chefs, and mushroom obsessives alike.
When they came to Design Womb to redesign their dried mushrooms, the California brand's brief was clear: create a packaging system worthy of one of the most extraordinary ingredient collections in the specialty food world.
services
FOOD PACKAGING REDESIGN
CUSTOM ILLUSTRATION
ART DIRECTION
We built a line that lets the fungi do the talking. Each mushroom and colorway invites you into its unique world. Rich, saturated colored stand up pouches create a unified and vibrant shelf presence while keeping every variety instantly identifiable. The information hierarchy is clear and easy to absorb.
Beautifully strange
At the heart of the system is a suite of custom handcrafted mushroom illustrations. Each illustration captures the distinct character, texture, and otherworldly beauty of its mushroom — from the cascading fronds of the maitake to the honeycomb architecture of the morel, to the dramatic flame-like cap of the lobster mushroom. These aren't decorative accents, they're portraits.
STAND UP POUCH
This is the fungi kingdom: rare, wild, and unlike anything else on the shelf. The packaging design is distinctive enough to stop you mid-aisle or browsing on the brand's e-commerce site. It honors the organic, earthy world these mushrooms come from while making no apologies for being visually striking.
Mushroom love
Far West Fungi has spent over four decades cultivating expertise. The new dried mushroom packaging reflects their deep knowledge, genuine craft, and their love for the strange and beautifully magical world of fungi.
SUBSTRATE
STAND UP POUCH
SECTOR
FOOD & BEVERAGE
PANTRY: DRIED MUSHROOMS
CONSUMER PACKAGED GOODS
CPG BRAND
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