Branding a Rotisserie

Dizzy Bird is a fast casual Mediterranean rotisserie restaurant located in Southern California, serving up spatchcock chicken with a Lebanese accent. The company is made up of passionate, chicken-loving people that are dedicated to making meals better, healthier, and happier using their PHd level mastery of chicken.

This isn’t your grandma’s boring old chicken – it packs a ton of flavor. We partnered with the QSR brand to unfold its core brand strategy, which is rooted in two simple things: chicken and happiness. The results are a playful brand identity with swirling Mediterranean-inspired graphics, and a down to earth brand voice kit, rooted in joy and passion.

SERVICES
BRAND IDENTITY SYSTEM
LOGO DESIGN
CREATIVE DIRECTION
FOOD PACKAGING DESIGN
ILLUSTRATION & ICONOGRAPHY
BRAND GUIDELINES
ENVIRONMENTAL DESIGN
RESTAURANT SIGNAGE
UNIFORM
MERCHANDISE & SWAG
MENU
  • Dizzy bird fast casual restaurant branding packaging design5
  • Dizzy bird fast casual restaurant branding packaging design6
  • Dizzy bird fast casual restaurant branding packaging design7
  • Dizzy bird fast casual restaurant branding packaging design8
  • Dizzy bird fast casual restaurant branding packaging design9

Dizzy Bird’s signature swirls and branding pairs with a set of fez-wearing chickens jumping, dancing and spinning dizzily as a nod to how the brand seasons and cooks their chicken– spun on a rotisserie, not fried. The logotype is youthful and seductive, evoking even more movement within the personality of the letterforms.

We designed colorful menus, swag, and food packaging design for a flavorful dining experience, and incorporated arabesque accents that highlight the brand’s Mediterranean roots in the restaurant space and signage elements.

Dizzy bird fast casual restaurant branding packaging design10
Dizzy bird fast casual restaurant branding packaging design11

Incredible Rotisserie Chicken

When you taste Dizzy Bird’s chicken, you can’t help but feel happy, so we lean heavily into that feeling in the restaurant’s branding and messaging.

Being joyful means celebrating the little wins in life, like enjoying a great meal with great people.

  • Dizzy bird fast casual restaurant branding packaging design12
Dizzy bird fast casual restaurant branding packaging design13
Dizzy bird fast casual restaurant branding packaging design14
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Dizzy bird fast casual restaurant branding packaging design4

key messaging

  • Where Delicious Goes in Circles

    dizzy bird Rotisserie
  • It's Poultry In Motion

    dizzy bird Rotisserie
  • Where Going in Circles Accomplishes Everything

    dizzy bird Rotisserie
  • Perfect for your Whole Flock

    dizzy bird Rotisserie
Dizzy bird fast casual restaurant branding packaging design17
Dizzy bird fast casual restaurant branding packaging design18

Where Everything Revolves Around Chicken

SUBSTRATE
PAPER
NEON
ALUMINUM

SECTOR
FOOD & BEVERAGE
HOSPITALITY (QSR)
QUICK SERVE RESTAURANT
FAST CASUAL CONCEPT