Creating a chicken revolution
Dizzy Bird is a fast casual Mediterranean rotisserie restaurant located in Southern California, serving up spatchcock chicken with a Lebanese accent. The company is made up of passionate, chicken-loving people that are dedicated to making meals better, healthier, and happier using their PHd level mastery of chicken.
This isn’t your grandma’s boring old chicken – it packs a ton of flavor. We partnered with the QSR brand to unfold its core brand strategy, which is rooted in two simple things: chicken and happiness. The results are a playful brand identity with swirling Mediterranean-inspired graphics, and a down to earth brand voice kit, rooted in joy and passion.
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
ILLUSTRATION & ICONOGRAPHY
MERCHANDISE & SWAG
Dizzy Bird’s signature swirls and branding pairs with a set of fez-wearing chickens jumping, dancing and spinning dizzily as a nod to how the brand seasons and cooks their chicken– spun on a rotisserie, not fried. The logotype is youthful and seductive, evoking even more movement within the personality of the letterforms.
We designed colorful menus, swag, and food packaging design for a flavorful dining experience, and incorporated arabesque accents that highlight the brand’s Mediterranean roots in the restaurant space and signage elements.
Incredible Rotisserie Chicken
When you taste Dizzy Bird’s chicken, you can’t help but feel happy, so we lean heavily into that feeling in the restaurant’s branding and messaging.
Being joyful means celebrating the little wins in life, like enjoying a great meal with great people.