March 5, 2025
10 Packaging Design Mistakes to Avoid: Free Guide for Food & CPG Brands
Your packaging is more than just a container—it might be your brand’s first impression, your in-store salesperson, and a critical piece of your marketing. But even the best products can get overlooked if the packaging doesn’t connect with customers or meet industry standards.
At Design Womb, we’ve helped food and CPG brands create packaging that stands out and sells. Along the way, we’ve seen the same costly mistakes trip up founders, designers, and business owners. That’s why we put together this free guide: "10 Packaging Design Mistakes to Avoid"—sharing our packaging expertise to help you sidestep common pitfalls and create packaging that works.
👉 Download the free guide here.
This guide is for:
Food founders & CPG entrepreneurs getting ready to launch or rebrand.
Designers who want to sharpen their food packaging skills.
Students & creatives looking to learn packaging design from industry pros.
Business owners who want to avoid expensive packaging mistakes.
Food Brands looking for packaging design help.
What’s Inside:
Weak Brand Positioning – Setting yourself up to make educated design decisions so customers won't pass your product up.
Technical Errors – Incorrect dielines can lead to costly reprints and production delays, but how do you ensure you have the right dieline to begin with?
Compliance & Labeling Issues – Food packaging isn’t just about design—it also needs to meet regulations.
Shelf Impact – If your design doesn’t stand out or key information is hard to read, you’re missing out.
And More – We cover some basics so you can start planning to avoid unnecessary headaches.
Download the guide
Why These Mistakes Matter
Even small errors can have big consequences, including:
❌ Making decisions based on the wrong audience.
❌ Compliance missteps.
❌ Packaging that gets overlooked on the shelf.
❌ Production mistakes that cause delays or wasted materials.
Packaging is an investment—get it right the first time with a little expert packaging knowledge upfront.
Why Design Womb?
We’re a branding and packaging agency specializing in packaging design for CPG, food brands and more.
We're your people if you’re searching for:
🔎 Help with my packaging design
🔎 How to design food packaging
🔎 Common food packaging mistakes
🔎 Packaging design compliance
🔎 Who can help with food packaging
👉 Download our guide, check out our work, or get started to work with us.
Nicole LaFave