Nicole LaFave

Nicole LaFave is the creative force behind Design Womb, her branding and packaging agency known for blending beauty with functionality to drive real-world success. Born and raised in Michigan, she spent formative years in Chicago before establishing herself in California, where she leads her agency today.

With over 20 years of experience, Nicole has led award-winning design for CPG brands and products sold nationwide. Before launching her agency, she built a career spanning footwear and knitwear design, channeling her entrepreneurial spirit into co-founding the luxury footwear brand Omelle. As the brand’s lead creative director, she shaped its identity, earning recognition in WWD, Footwear News, and Vogue. This hands-on experience in brand-building and product design laid the foundation for her expertise in crafting high-impact brands that thrive in competitive markets.

Recognized as an industry leader, Nicole has contributed to design conversations, served as a juror for top creative competitions, and received accolades from The Dieline, GDUSA, Communication Arts, PRINT Magazine, and more. Her award-winning branding and packaging design work can be found nationwide on retail shelves like Whole Foods, Target, Erewhon, and Costco.